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Give Them What They Can’t Google


  • At
    June 3, 2014
Melissa Krchnak

Melissa Krchnak
By Melissa Krchnak
For years I’ve been
harping about highly suggesting agents give consumers “what they can’t Google.” That is, after all, where our value lies.
Once upon a time, consumers  needed  a REALTOR® to tell them everything about a home. Now, they have it all at their fingertips…literally. Their cell phone’s in their hands right now. So much of what used to be private, close-to-the-chest information is now super public. So, real estate professionals have to step up and step in.
We often can’t even begin to see where our value lies because we take our knowledge for granted. Like how this subdivision has roof problems, or that floor plan’s garages always leak when we have heavy rains, or how this sliver of a city actually is in a better school district.
So, give your people what they can’t Google. Don’t know where to start or you’re new in the industry? Start with . Then favorite/follow every city website and calendar. Go to city hall and compliance departments and ask questions; get to know the staff. Find out what charity events and festivals are coming to town. Become a student of your cities, then communicate your knowledge to your clients and potential clients.
Melissa Krchnak is a real estate business consultant. Connect with her on Twitter .


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Cell: 715-612-7925 - Ed
Cell: 715-612-7926 - Chris 
303 N 4th Street, Tomahawk, WI 54487
Office: 715-224-3800
Fax: 715-224-3799 
As the premier real estate agents in the Greater Northwoods, we are here to provide you with all the resources and information you need to buy or sell real estate. Cell: 715-612-7925 - Ed
Cell: 715-612-7926 - Chris 
303 N 4th Street, Tomahawk, WI 54487
Office: 715-224-3800
Fax: 715-224-3799

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